Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram.

An Instagram account with a verified badge next to its name now means that Instagram has confirmed that it is the authentic presence for that person or brand. Previously, the verified badge also required the person or brand to be notable and unique.

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.

1. Instagram (669m followers) Finally, Instagram's official account is way out in front, with over 669m followers. The feed has a clear purpose – to show off the best and the most interesting people and trends on Instagram.