Mar 30, 2023 · To maintain market share, CP companies need to reconsider their digital marketing strategy, from key performance indicators (KPIs) to ad ...
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Insights. The digital marketing game has changed: 3 things CP companies must do to adapt. The COVID pandemic saw an overnight shift in demand from instore to ...
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Jun 10, 2020 · In taking a page from their born-digital counterparts' playbook, born-traditional companies will have to make two especially daunting changes.
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We help CP companies across all segments—from packaged goods to durable goods—navigate critical business challenges and capture incremental opportunities. From ...
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Nov 2, 2023 · Use these digital marketing statistics to inform your marketing strategy, identify market trends, and measure and evaluate your marketing ...
Aug 27, 2023 · Businesses must adapt to changing technology and customer behavior to stay relevant. This article covers seven game-changing digital ...
Aug 1, 2023 · The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ...
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