Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

A digital marketer is a marketing professional responsible for leveraging digital channels to promote products, services or brands. The scope of a digital marketer's role encompasses a wide range of digital media, including social media, search engines, email, content creation and online advertising.

Digital Marketing channels, however, consist of internet systems that create, promote, and deliver products or services from producer to consumer through digital networks.