Digital marketing can be broadly broken into eight main categories including: affiliate marketing, content marketing, email marketing, marketing analytics, mobile marketing, pay-per-click, search engine optimization and social media marketing.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketers use a variety of digital marketing methods to communicate with customers and promote sales and activities. Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology.