TikTok, which officially landed in the United States in 2018, was the most downloaded app in the country, and the world, in 2020, 2021 and 2022. It wasn't that the elements of it were so new — compelling videos from randos had long been a staple of American pop culture — but TikTok put the pieces together in a new way.

She began her career as a child actress, starring on the children's television series Barney & Friends (2002–2004). Gomez rose to prominence and emerged as a teen idol, for her leading role as Alex Russo on the Disney Channel sitcom Wizards of Waverly Place (2007–2012).