Reels are short videos you can easily create and enjoy watching on Instagram. They are a fun way to connect with your community over entertaining videos that inspire anyone to join in. It is the best way Creators can find a community that is deeply engaged and aligned with their interests.

The correct size for an Instagram reel is 1080 pixels wide and 1920 pixels tall, with a 9:16 aspect ratio. This size is ideal for your user's mobile phone, ensuring that your content maximizes screen space. Reels can run for up to 60 seconds, with captions capped at 2,200 characters.

Instagram has deprecated the ability to create a standard video post. Instead all videos posted to Instagram are considered Reels. Due to this change, you won't see the option to select a standard post option when publishing videos to your Instagram account. Videos automatically get published as Reels in Sprout.