Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.

The term digital marketing was first time used in 1990's . The father of digital marketing Philip kotler. He is an American professor who is credited with founding marketing an academic discipline.

Digital marketing was formally known as and referred to as 'online marketing', 'internet marketing' or 'web marketing'.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.